Tourism and Hospitality Management for Tourism - myassignmenthelp

Question: Discuss about theTourism and Hospitality Management for Modern Tourism. Answer: Understanding the external environment is a necessary attribute of a modern tourism and hospitality manager Modern tourism and hospitality industry is highly volatile and competitive thus managerial authorities are required to be skilled and qualified so they can make better decisions. It is a well-known fact that manager should make decision by considering internal as well as external environment. However, in tourism and hospitality industry it is mandatory for managers to understand external environment to develop viable policies to be competitive and ensure sustainable growth and success for business (Quinn and et al., 2015). This can be done by making use of tools such as PESTLE analysis to improvise overall strength of business. Political and economic factors shows countrys economic and regulatory aspects which can provide opportunity for growth and preventive measures to mitigate threats. Further, through technological aspects, manager can improve their overall productivity and can attain competitive advantage. Consideration of social factors is essential to ensure delivered services in accordance with customer expectations. Legal factors is important to consider to prevent penalties and to develop business policies as per regulatory aspects (Mariani and et al., 2018). Further environmental factor are essential to understand to minimise the adverse impact of operational activities. Each aspect of external environment has its own significance and impact on business activities. Therefore manager must understand external environment to be productive asset and leader for business. References Mariani, M., Baggio, R., Fuchs, M. and Hpken, W., 2018. Business intelligence and big data in hospitality and tourism: A systematic literature review.International Journal of Contemporary Hospitality Management,30(10). Quinn, R. E., Bright, D., Faerman, S. R., Thompson, M. P., McGrath, M. R., 2015, Becoming a master manager: A competing values Approach, 6th edn, John Wiley Sons, Inc., New York.